Only days after our major release for simple multi-site, per-position collections, we have deployed yet another major improvement in the form of Custom User Data support.
Whilst many audience experience platforms rely primarily on historic data, using various forms of cookie-based segmentation, Cxense Conversion Engine can act on thousands of criterion in real time. Passing User and Context data on the request to CCE further enhances and augments the ability to target Users.
This data is referred to as Custom User Data - as it is very specific to the User's experience - Dynamic page layout (full/partial/extended template views), dynamic paywall access(locked/open/metered/guest), User and sign in status's (signed in/member/anon/..), and much more.
With this release, we have automated the passing of this data into all CCE modules - you no longer need to bother building a 'meta data object' prior to making CCE requests !
As of this new deployment, any campaigns that previously contained Custom User Data will now have an additional Audience Targeting component entitled "Legacy Custom Audience Data", in addition to the newer, automated Custom User Data.
Legacy Custom User Data - shown for campaigns using old data:
New Custom User Data - shown for all new campaigns:
All new campaigns will present just the new automated Custom Audience Data.
Removing the need to generate meta objects, and pass them in on a per-request basis whilst, not eminently difficult, was an additional step required for more advanced/mature Audience Engagement. Not having to bother with this step is therefore a fantastic upgrade to all Module deployments, and CCE usage more broadly.
For those Customers who had built their own custom data solutions: We're listening! Thank you for the feedback.
You may notice new campaigns have additional fields that may have not previously presented in the interface. We will continue to analyze usage of this feature, and may, in time add configuration to display a subset of these options.
Whilst the CCE Interface has a prime directive to increase operational efficiency for Business Users, this is a great example of how removing the need for technical expertise can also build value.
We recommend reducing and removing your reliance of the legacy Custom Audience Data within the next few weeks.
Whilst there is no sunset date/time for removing support of the deprecated/legacy data, you may miss out on the benefits of new features. Over time, as we expand support for this now-unified User Data feature, support for legacy data will - at some stage - be deprecated.
For those Customers who had not implemented any Custom Audience Data Strategy, you now have the benefit of additional real time User and Context data to design and build even more advanced experiences for your Audience ! You can begin to use this new data right now as is appropriate for your Audience engagement strategy.
Further Deployment improvements
- BugFix: Campaigns using DMP Segment targeting sometimes became read-only.
- Improvement: Enhanced Period Selectors
- Improvement: Module / Site Context Selectors
- Continued refinement of Multi-Product Beta prior to general availability
- Improvement: Campaign Previews show irrespective of Per-User Impression Capping
- Improvements to editing Custom Theme Dimensions
Happy Engagement !
Simon and the Personalization Team