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How to use the Rising Stars Pushdown template

Getting started

Before you start booking your campaign you are going to need a few things. First of all you’ll need 4 files and at least 1 clickURL:

a. A teaser flash file in size 970×90 (default) b. A logo file in size 239×68 (default) c. A primary flash file in size 543×307 (default) d. A secondary flash file in size 367×307 (default)

If you only have one click URL, add the URL to each of the four files when creating the pushdown.

Dimensions

The default size for Pushdown template is 970x90px. If you do not want to change banners and campaign dimensions please leave width/height fields empty!

If you want to change campaign or banner dimensions please follow this rule.

  • You can use custom sizes for the various parts of the Pushdown. All sections in the pushdown must, however, have appropriate width so that total width of sections plus margins is equal to campaign width.
  • Total campaign width = side margin + primary app width + divider margin + secondary app width + side margin (e.g. 970 = 15 + 543 + 30 + 367 + 15)

Static values:

  • Teaser size = campaign size
  • Side margin = 15px
  • Divider margin = 30px

Default values:

  • Logo image size = 239x68px
  • Primary app size = 543x307px
  • Secondary app size = 367x307px

Now that you have gone through this information we are ready to create the Pushdown banner.

1. In your campaign under ‘Creatives’ click ‘Edit’.

2. Under ‘Add creative’ click the ‘+’ next to ‘add using serverside template’ to expand.

3. Choose [pushdown] from the dropdown menu

4. Tick the “global creative master” box if this is going to be your global creative master.

5. If you are using Sequential delivery or Serve first valid creative put your order number in the box “order number”. This will enable you to determine the order in which the creatives are delivered. Lower numbers are sorted before higher so don’t forget to do this for all campaigns of the campaign.

6. Upload your teaser creative and give it a name. Either enter url for teaser file or upload a file (SWF). Size of teaser file must be the same as campaign size. (Default pushdown size is 970×90) Optional fields

There are some optional fields for teaser flash banner:

  • clickTAGs
  • wmode
  • allowScriptAccess
  • extra flash parameters (must be separated by comas)
clickTAG Here you can enter two values for the slide bar: a) The name of the clickTag b) The value of the clickTag You can have a number of different clickTags, corresponding to clicks in different places in your Flash file
 
wmode Choose how the browser shall render the Flash banner.
  • Opaque: hides everything behind the Flash banner where it is displayed.
  • Transparent: shows the background through all transparent portions of the banner. Window: plays the movie in its own rectangular window on the web page and is usually the fastest way to render a Flash banner.
allowScriptAccess Controls how the Flash banner may communicate with the web page where it is displayed. Always: the Flash banner can communicate with the web page even when the file is served from a different domain. SameDomain: the Flash banner can only communicate with the web page if the file is served from the same domain as the web page. Never: the Flash file cannot communicate with the web page at all.
 
Extra flash parameters You can enter extra flash parameters to support additional Flash functionality. The parameters should be comma-separated pairs of name=value strings.

7. Either enter url for logo file or upload a file(JPG, GIF, PNG).

Optional fields:

  • click URL for image
  • width and height

Default values for width and height are 239 and 68 (in pixels)

8. Either enter url for primary file or upload a file (SWF). One of these fields must be filled out.

Optional fields for secondary flash banner:

  • width and height
  • clickTAGs
  • wmode
  • allowScriptAccess
  • extra flash parameters (must be separated by comas)

Default values for width and height are 367 and 307 (in pixels)

9. Enter the background color for your teaser (css color). Leave out the '#' symbol.

10. Enter the background color for expanded Pushdown container (css color). Please leave out the '#' symbol.

11. Either enter url for background image or upload a file (JPG, GIF, PNG).

12. Enter “Show Ad” and “Close Ad” text.

13. Enter what should be written as a “Show ad” and “Close ad” description along with the CSS styling. Leave blank for default text. Default text is: “Show Ad” and “Close Ad”.

14. In “Use icon for show/close buttons” Choose “yes” if you want an open/close button next to your open/close text.

15. Enter the desired length of the push animation in milliseconds. In “Animation Time” you can decide the length of the “push” animation. If left blank the default will be 500 milliseconds.

16. Upload your backup image You have two options: a) Enter a URL that for back up image b) Upload a file by clicking “Choose file”

No backup file? If you don’t have a backup file choose “yes” in the “Use 1×1 pixel as backup GIF”

17. Enter a 3rd party impression tracking pixel. This is typically a URL to a 1×1 image at a 3rd party. You can skip this step if you are tracking users through a 3rd party system.

18. Finally, click “Commit”.

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