What is a System Administrator? (user role)

System Administrator

A manager user who 'administrates the system'. They can Create, Edit, Update Users, Products, set available targeting criteria for product allocation etc.

They can:

  • Invite, Create and manage users and assign the following roles:
    • Advertiser Account Manager
    • Advertiser Helpdesk
    • Agency User
    • Business Analyst
    • Business Owner
    • Full Service Advertiser
    • Full Service Publisher
    • Publisher Account Manager
    • Self Service Advertiser
    • Self Service Publisher
    • System Administrator

They cannot:

  • Do anything in the publishing, advertising or product side of functionality
  • Masquerade as another user
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