What is an Advertiser Account Manager? (user role)

Advertiser Account Manager

This user is the main day-to-day user of an advertising agency. They manage their client's campaigns - usually within a discrete folder with associated billing account (an 'Advertising Account') They may also manage campaigns using a 'general' billing account as well. This allows the Agencies clients to pay the Agency directly rather than provide their billing details to be used within cx::ad. This User role can invite users.

They can:

  • Invite users and assign the following roles:
    • Advertiser Account Manager
    • Advertising Analyst
    • Full Service Advertiser
    • Self Service Advertiser
  • Manage accounts they have access to
  • Create/Update/Delete: Campaigns, Ads, Manage Budgets
  • Create/Update: Billing Accounts (Prepay and Postpay)
  • Import/Export Campaigns
  • View Advertising Performance Report

They cannot:

  • Do anything in the publishing or product side of functionality
  • Create new users in the system
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