CxAd: What is an Advertiser Account Manager? (user role)

Advertiser Account Manager

This user is the main day-to-day user of an advertising agency. They manage their client's campaigns - usually within a discrete folder with associated billing account (an 'Advertising Account') They may also manage campaigns using a 'general' billing account as well. This allows the Agencies clients to pay the Agency directly rather than provide their billing details to be used within cx::ad. This User role can invite users.

They can:

• Invite users and assign the following roles:
  
  • Advertiser Account Manager
  • Advertising Analyst
  • Full Service Advertiser
  • Self Service Advertiser
• Manage accounts they have access to
• Create/Update/Delete: Campaigns, Ads, Manage Budgets
• Create/Update: Billing Accounts (Prepay and Postpay)
• Import/Export Campaigns
• View Advertising Performance Report

They cannot:

• Do anything in the publishing or product side of functionality
• Create new users in the system