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What is eas_uid?

Answer:

eas_uid is an extra parameter that can be included in the ad request, enabling user information to be stored on the server instead of in a client cookie. In order to make features like frequency, inclusivity and exclusivity work in mobile apps where cookies are not accepted, eas_uid is required.

More details of the format can be found at Cookie-less requests

Example:

http://ad1.emediate.dk/eas?cu=17962;cre=mu;js=y;target=_blank;eas_uid=[unique number]
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