Follow

Forecasting inventory for campaigns booked with In-screen impressions?

Answer

  1. When booking the campaign, Cxense Display uses the in-screen average for the included content unit(s), and then estimates the impressions needed from the available inventory.
  2. When the campaign goes live, Cxense Display uses the in-screen average of the actual campaign and reserves the impression inventory needed to reach the in-screen impression goal.
 

Examples

Have more questions? Submit a request

Comments

Powered by Zendesk