Content units refers to an ad placements on your website. From Cxense Display, you can “broadcast” advertising content to the content unit that is placed on your website. You set up your “broadcasts” by booking Campaigns in the system. Each content unit should have a certain dimension, and the material you want show on your website should match the dimensions of your content units.
In the picture below you see an example of three different content units: Leaderboard 728x90px, Billboard 140x350px and Rectangle 300x250px.