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Booking a video campaign

This section explains the details of booking video ads that differ from normal banner ads in the Cxense Display booking interface.

 

Content units

Cxense Display features an ad type for content units called Video ad. This content unit type is intended for booking of ads displayed in a video player as opposed to HTML tags on a website.

Every Video ad content unit corresponds to one Ad in the VAST document that will be returned by the ad server. Each ad can be either an InLine ad or a Wrapper ad, where an InLine ad includes all the elements necessary to display the visual experience of the ad, and a Wrapper ad points to another VAST document on a third-party ad server. In Cxense Display, the distinction between Ad types is done on the Campaign level.

When generating a tag for a Video ad content unit, a URL of the following format is presented:

http://adserver/eas?cu=[id of content unit];ty=video
 

Campaigns

Video ad campaigns must be booked with the campaign type Video ad. Campaigns of this type can only be booked to Video ad content units. Additionally, there are two subtypes for video campaigns:

  • InLine ad – for VAST ads booked in Cxense Display.
  • Wrapper ad – for third-party VAST ads.

These sub-types are used to represent the two available Ad types in the VAST standard.

Video ad campaigns also have an extra parameter for the duration of the video ad. The duration is given in seconds and must match the duration of the video creative. The duration is passed on to the video player in the VAST 2.0 document, and can be used for player-side services.

InLine Video ad campaigns also have a number of optional extra settings available on the Creatives page, under Creative settings:

  • Ad title – Title of ad (may be displayed in the video player).
  • Ad description – Longer description of ad (may be displayed in the video player).
  • URL of request to survey vendor – May be used by the video player to inform a third-party survey vendor of an ad impression.
  • 3rd party impression tracking URL - May be used for third party impression tracking of the ad.

Wrapper video ad campaigns need the URL to a third-party ad server, pointing to another VAST 2.0 document with third-party ads:

 

Creatives

There are three creative types that can be booked on a Video ad campaign:

  • Linear video ad – The ad is presented before, in the middle of, or after the video content is consumed by the user, in very much the same way as a TV commercial can play before, during or after the chosen program.
  • Non-linear video ad – Ads that run concurrently with the video content so the users can see the ad while viewing the content. Non-linear ads can be delivered as text, graphical ads, or as video overlays.
  • Companion ad – Commonly text, display ads, rich media, or skins that wrap around the player experience. These ads come in a number of sizes and shapes and typically run alongside or surrounding the video player.

Each creative type has a number of settings specific to the type of creative. These are explained in detail below.

 

Linear video ad

For InLine campaigns, the following creative options are available:

  • Creative name – Name of creative (only used in the booking interface).
  • Creative Ad-ID - Ad-ID is the advertising industry standard unique identifier for all commercial assets.
  • URL to media file – URL pointing to the video file.
  • Media file type – Type of the video file (please refer to the video player framework for supported types).
  • Method of ad delivery - Typically use progressive for media files delivered with HTTP and streaming for media files delivered with RTMP.
  • Video bitrate – Bitrate of encoded video in Kbps.
  • Ad scaling properties – Select Ad is scalable if it is acceptable to scale the video. Select Ad must maintain aspect ratio if the video must have its aspect ratio maintained when scaled.
  • Click URLURL to open as the destination page when the user clicks on the video.
  • Events to track – The video player may log various events during playback. Selecting events in the list provided here will enable reporting of these events in the booking interface.
  • Data to be passed into the video ad – If there are dynamic text parameters that can be passed to the media file, this is where to define them.
  • Custom events tracking URL – An optional URL to request on custom events such as hotspotted video.
  • API framework for communication with the ad – Defines the method to use for communication if the media file is interactive (e.g. enter the text “VPAID” for ads supporting the IAB VPAID standard).

The only options required to make a Linear video ad work are the URL to the video file, with correct media file type and method of ad delivery. Also, the Creative view event must be selected in order to log impressions. It will be selected by default when adding a new creative. The other options are mainly for advanced uses of the ad.

For Wrapper campaigns, only the Creative name and Events to track options are available, as a corresponding ad with all details required to display it to the user will be delivered by a third-party ad server. Event tracking on third-party creatives can be achieved by booking a creative of the same type in Cxense Display.

 

Non-linear video ad

For InLine campaigns, the following creative options are available:

  • Creative name – Name of creative (only used in the booking interface).
  • Creative Ad-ID - Same as for Linear video ads.
  • Resource type – Type of media to use as a non-linear video ad. There are three available types: Static media file for ads represented by a file, such as an image, iframe for pointing to a URL that returns HTML content that the player will display in an iframe, and HTML for entering HTML code to represent the ad directly. Depending on type, the following options become available:
    • URL to media file – URL pointing to the static media file.
    • Media file type – Type of static media file (please refer to the video player framework for supported types).
    • URL to iframe resource – URL pointing to HTML content to be iframed by the player.
    • HTML of the ad to display – HTML code to represent the ad.
  • Expanded ad width – If the ad is expandable, this specifies the width of the expanded version.
  • Expanded ad height – If the ad is expandable, this specifies the height of the expanded version.
  • Ad scaling properties – Same as for Linear video ads.
  • Click URL – Same as for Linear video ads.
  • Events to track – Same as for Linear video ads.
  • API framework for communication with the ad – Same as for Linear video ads.

For Wrapper campaigns, only the Creative name and Events to track options are available.

 

Companion ad

For InLine campaigns, the following creative options are available:

  • Creative name – Name of creative (only used in the booking interface).
  • Creative Ad-ID - Same as for Linear video ads.
  • Resource type – Same as for Non-linear video ads, including sub-options.
  • Expanded ad width – Same as for Non-linear video ads.
  • Expanded ad height – Same as for Non-linear video ads.
  • Click URL – Same as for Linear video ads.
  • Events to track – Same as for Linear video ads.
  • Data to be passed into the video ad – Same as for Linear video ads.
  • Alt. Text to be displayed when companion is rendered in HTML environment – Text to use when the creative resource cannot be rendered by the player.
  • API framework for communication with the ad – Same as for Linear video ads.

For Wrapper campaigns, only the Creative name and Events to track options are available.

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