A creative is the graphical material of a Campaign. A campaign can have several creatives containing graphical contents, and Cxense Display can be used to switch between these automatically. To read more about the possibilites regarding the different delivery options on creatives, please have a look at creative settings.
There are three primary types of creatives in Cxense Display:
Image creative - regular image banners like .PNG, .GIF and .JPG
HTML creative - “code banners” which are hosted from third party
Flash creative - animated banners (.SWF)
On top of the ones above, Cxense Display can handle e.g. video ads and a wide variety of rich media banner types (e.g. overlay, expandable and layer popup).